A custom website for a small business costs $100 to $250 to set up with us, plus $20 a month for hosting, SSL, backups, and edits. That puts the first year at $340 to $490. If one of our ready-made templates fits your business, you can build and preview it free, then publish for $20 a month ($240 a year) with no setup fee. A new domain is extra either way.
The price goes up when the site has to do work, not when it gets more pages. Online booking, ordering, card payments, and a customer database put a build at $350 to $650 setup and $35 a month. Customer logins, apps, and connections to your other tools are $650 to $1,000 setup and $60 a month. Below is the first-year math for each, what moves a quote, and what to check in anyone else’s quote.
Need a site now?Try a business website template$0 to build and preview. Publish with booking requests, hosting, and SSL for $20 a month. New domain registration is separate.Need a custom workflow?Compare builder and custom developmentSee when extra pages, payments, customer accounts, and integrations call for a custom quote.Website price comparison: setup, monthly, and first year
Compare the same work over the same twelve months. A low setup fee can hide a high monthly fee, and a higher setup quote may include writing or photo work you would otherwise do yourself. Get every line in writing.
| Type of site | Setup | Monthly | First year |
|---|---|---|---|
| Template site | $0 | $20 | $240 |
| Custom website | $100 to $250 | $20 | $340 to $490 |
| Website with booking or ordering | $350 to $650 | $35 | $770 to $1,070 |
| Full custom build | $650 to $1,000 | $60 | $1,370 to $1,720 |
- SYSTALOG template site: $0 to build and preview, $20 a month to publish, $240 for the first year. You edit an industry template with your services, photos, hours, and booking requests. A new domain is separate.
- Custom website: $100 to $250 setup plus $20 a month, so $340 to $490 in year one and $240 a year after that. Includes a mobile-ready site, contact and quote forms, Google Business and maps setup, and local search basics.
- Website with booking or ordering: $350 to $650 setup plus $35 a month, so $770 to $1,070 in year one. Adds online booking or ordering, a customer database, card payments through Stripe, and email and text notifications.
- Full custom build: $650 to $1,000 setup plus $60 a month, so $1,370 to $1,720 in year one. For customer portals, native iPhone and Android apps, inventory, and connections to tools you already use.
- Other builders, freelancers, and agencies: ask for the setup fee, the monthly or yearly fee, domain renewal, which edits are included, and who owns the site. Builder plans also vary by country, so treat any published price as a range.
What moves the price
Page count matters less than most owners expect. The features that do work for you are what cost money: online booking, ordering, customer accounts, payments, and connections to tools like Stripe or QuickBooks. Each one has to be scoped, built, and tested, whoever builds it.
Content matters too. If you already have photos and can describe each service in a few lines, a site goes quickly. If every word and photo has to be created from scratch, someone pays for that time. Ask every vendor what the price is if you supply the text and photos yourself.
- Services, photos, and a contact or quote form: the bottom of the range ($100 to $250 setup with us)
- Booking, ordering, or card payments: the middle ($350 to $650 setup)
- Customer logins and portals: toward the top ($650 to $1,000 setup)
- Native iPhone and Android apps: part of the full custom tier
The monthly fee is where quotes hide
List every recurring cost on its own line: domain renewal, hosting, SSL, email, edits, photo updates, payment processing, text messages, and any connected services. Do not assume a website plan includes a mailbox or covers fees that other services charge.
Our template plan is $20 a month and covers hosting, SSL, the editor, and booking requests. Custom plans are $20, $35, or $60 a month depending on what the site does, and the quote says which edits are included. To compare two offers, multiply the monthly fee by twelve, add the setup fee and any yearly fees, and compare the totals.
Red flags in website quotes
Hourly billing for a fixed job puts the risk on you: if the work runs long, you pay for it. A quote that says nothing about what happens after launch leaves you with nobody to call. And nobody controls Google rankings, so treat a promised number one spot as a warning.
A good quote has four things: a written scope, a flat setup price, a named monthly fee with what it covers, and a clear answer about who owns the site and the domain. If any of the four is vague, the final price probably will be too.
When the website builder is the right fit
Choose the template builder when customers mainly need your services, hours, photos, service area, and a way to ask for a visit or a quote. Landscaping, cleaning, mobile detailing, grooming, and personal training all have working previews you can try before paying.
Choose custom when you need more than a template does: several separate service pages, live staff availability, online ordering, customer accounts, or connections to other software. A booking request on a template site asks your team to confirm the time. It does not hold a slot on a live calendar or take a deposit.
What we would quote you
A custom site with service pages, quote forms, Google Business setup, and local search basics is $100 to $250 setup and $20 a month. Add online booking or ordering with card payments and it is $350 to $650 setup and $35 a month. A simple site can be live within days; most builds take 2 to 4 weeks. Every line is in the written quote before any work starts.
For a number for your own business, describe it on the contact page. You get a flat written quote back, usually within a day, and you do not need to get on a call.