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What it costs

The price is the price.
No hidden costs. Ever.

Every build is scoped to the business, so the packages below are examples rather than a menu. They are here so you know the range before you pick up the phone. Your exact number is quoted flat, in writing, before any work begins.

Get found

For a business that needs to exist properly online.

Setup$100 – $250one time
Monthly$20/mocancel anytime
  • Mobile-ready website
  • Contact and quote forms
  • Google Business and maps setup
  • Local search basics
  • Hosting, SSL, and backups
Get this quoted

Full custom build

For a real application built around how you actually operate.

Setup$650 – $1,000one time
Monthly$60/mocancel anytime
  • Everything in Run the business
  • Native iPhone and Android apps
  • AI automation and agents
  • Inventory, portals, and workflows
  • Integrations with your existing tools
  • Priority support and changes
Get this quoted
Flat quote before any work startsNo setup surprises or change feesCancel the monthly anytimeYou own the software and the data

Prices reflect typical project scopes. A very small job can come in under the lowest figure here, and a large one with heavy customization can run past the top. Either way you get the real number up front, not after the work is done.

Example project quotes

What the money
actually buys.

Six illustrative scopes showing how price tracks with what gets built. These are examples rather than a record of past client work, and your quote is built from your own requirements.

Website 4 days

Get found online

Florist

Small shop with no real website and no map listing.

  • Mobile-ready website
  • Order and contact forms
  • Google Business and maps setup
  • Local search basics
  • Hosting, SSL, backups
Build$150
Monthly$20/mo
Online ordering 2 weeks

Takeout ordering

Seafood restaurant

Phone orders were eating the whole dinner rush.

  • Mobile-ready site and menu
  • Online ordering and checkout
  • Menu manager the owner controls
  • Text alerts to the kitchen
  • Card payments through Stripe
Build$450
Monthly$35/mo
Inventory 3 weeks

Stock and lookup

Hardware store

Stock lived in three spreadsheets and one person's head.

  • Inventory tracking with barcode lookup
  • Low-stock alerts
  • Supplier and reorder list
  • Staff accounts with roles
  • Owner dashboard
Build$650
Monthly$45/mo
Customer portal 3 weeks

Upload and quote portal

Print shop

Artwork arrived by email and got lost constantly.

  • Customer file upload portal
  • Instant quote calculator
  • Job status tracking
  • Proof review and approval
  • Deposits through Stripe
Build$850
Monthly$45/mo
iOS and Android 4 weeks

Class booking app

Fitness studio

Members wanted to book from their phone, not call the desk.

  • Native iPhone and Android apps
  • Class schedule and booking
  • Member accounts and passes
  • Push notifications
  • App Store and Play submission
Build$950
Monthly$60/mo
AI automation 3 weeks

Quote-to-invoice automation

Contractor

Every lead needed an hour of typing before it became a quote.

  • AI intake from web and email
  • Draft quotes generated automatically
  • Follow-up sequences
  • QuickBooks sync
  • Owner dashboard and reporting
Build$700
Monthly$50/mo

None of these quite match?

Most projects do not land exactly on an example. Describe yours and we will scope and price it properly.

What the monthly covers

The monthly fee is what keeps the software online, current, and supported. It is not a licence fee for using your own software.

  • Hosting and domainsThe software stays online, fast, and on your own domain with a valid certificate.
  • Security updates and backupsDependencies patched, data backed up, and the whole thing monitored so problems get found before you do.
  • Bug fixesIf something breaks, fixing it is not a new invoice. It is the job.
  • Small changesNew prices, new staff, new pages, copy edits, a field added to a form. Ask and it gets done.
  • Support from the builderYou email the people who wrote the software, not a queue that routes you to a script.

What you never get charged for

These are the line items that make agency invoices unpredictable. None of them exist here.

  • Discovery or consultation feesThe conversation where we work out what you need is free, whether or not you hire us.
  • Change fees on a quoted scopeIf we quoted it, we build it. We do not go looking for line items once you have signed.
  • Per-seat pricingHire five more people and your monthly does not move. The software is yours, not rented per head.
  • Cancellation penaltiesStop the monthly whenever you want. You keep the software and we hand over your data.

Want your actual number?

Describe what you need built and you get a real scope and a flat price back, usually the same day. No obligation, no sales sequence.

Why it costs so much less than you expect

A custom build has historically meant a development team working for months, and the price reflected those months. That is the part that changed. We build with AI, which collapses the build time dramatically, and we price against what the work now takes rather than what it used to.

The savings come from how the work gets done. Not from cutting your scope, not from offshoring it, and not from dropping you onto a template with your logo on it. You get the same software either way. It just does not take a quarter to build.